India’s Taste Archive.
There’s more to Indian food.
We’re here to find it.
India isn’t one cuisine. It’s many. We find the flavours you haven’t tasted yet and turn them into condiments and snacks for how you eat now.
Explore India, one state at a time.
28 states · 8 union territories The map ↗
India is not one cuisine. India is many.
Beyond the dishes that made it onto restaurant menus and into cookbooks are thousands of recipes, ingredients and food traditions belonging to specific homes, communities and states.
Khoj is expanding the idea of Indian food.
We explore one state at a time and bring what we find into contemporary life — one Khoj at a time. Discover something you haven't tasted before.
Discover
We follow leads — a market stall in Leh, a chutney in Surat, a spice you've never heard of.
Taste
We cook, try and argue until the flavour is unmistakable.
Curate
Only the most distinctive finds make the cut — each one collectible.
Bring it to you
As condiments and snacks made for today's table. Then we keep Khojing.
We’re Khojing six.There are many more to Khoj.
Punjab
Wheat, river fish and the slow food of the doabs.
What elevates the dish?
What is sipped?
What is snacked on?
Map legend
- Khojing
- Khoj’ed
- Unexplored
Search, hover or tap a state
It started with a question.
I grew up in Canada, surrounded by Indian culture but constantly aware of how much of it I didn’t know.
Khoj began with conversations with my mother about the foods she grew up eating — many of which I’d never heard of.
That led to one question: how much of India’s food are we actually missing?
So I started looking. What began as curiosity became research, then stories, then Khoj.
The Khoj
Founding Club
Be here before everyone else.
The first Khoj community isn’t just waiting for the brand to launch. They’re helping shape it.
Taste
Try products before launch.
Tell
Share foods and stories from your state.
Choose
Help decide what we Khoj next.
Shape
Give feedback on flavours, packaging and ideas.
- Early access
- Private product tastings
- First product drops
- Founder updates
- First access to new discoveries
- Member discount
You’re not just joining a waitlist.You’re joining the beginning.
Join the Founding Club→Come khoj
with us.
Be among the first to taste what we find.
Join the waitlist for early access to everything we uncover. Choose Founding Member if you’d like a place in the Founding Club and a Khoj Card.